Campaign Strategy
We build a campaign around your product, target customer, goals and budget.
A fragrance can be sold as a scent, as a ritual, or as a moment of confidence. The strategy decides which story the campaign tells, on which platform, and what the brand should be able to measure afterwards.
You receive
- A short written campaign plan with objectives and deliverables
- A content direction brief that creators can actually work from
- Agreed success measures before anything goes live
We manage
- Positioning and message direction for the campaign
- Platform and format choices
- Budget allocation between creators, product and paid support
Next in the sequence
03Product Seeding & Creator Outreach